DOOH LED displays are a popular product in outdoor advertising, as they can deliver vivid visuals that static billboards cannot match. If you want to choose a DOOH LED display for your project, this article will provide a detailed introduction to its applications and installation essentials you need to know.
What Is a DOOH LED Display？
A DOOH LED Display, short for Digital Out-of-Home LED Display, is an advertising medium that can play videos, enabling remote content management and performing well in outdoor environments. Therefore, it is widely used in urban commercial districts and transport hubs.
Technical Advantages of DOOH LED Displays
LED Packaging Technology
DOOH LED displays use two packaging technologies: SMD and COB. The Mini LED technology is becoming a popular choice for high-end displays.
All these LED packaging technologies use high-brightness chips. These self-emissive chips can emit light efficiently, offering high brightness with low power consumption. That means the DOOH LED display can remain clearly visible even under strong light.
Besides, LED chips are encapsulated in heat-resistant silicone, which results in slow lumen depreciation. Even after 3 to 5 years of continuous use, the brightness of the DOOH LED screen can remain at 70% of its initial level.
High-IP Structural Technology
High-IP structural technology design involves optimizing the structural design and choosing durable materials, enabling DOOH LED displays to withstand the erosion of rain and dust.
The LED chips in the DOOH LED display are sealed with silicone housing, achieving an IP65 rating that prevents rain and dust ingress. Meanwhile, the display panel is coated with an anti-corrosion coating to prevent the circuit board from short-circuiting or rusting in a humid environment.
With the technology, the DOOH LED displays can not only have an extended service life but also require lower maintenance, ensuring long-term operation for your project.
Automatic Brightness Control (ABC) Technology
Automatic brightness control technology uses light sensors on DOOH LED screens to monitor changes in ambient light. In bright daylight, the DOOH LED display automatically increases the brightness. As ambient light dims at night, the screen reduces brightness to prevent glare and minimize the light pollution.
Automatic brightness control technology can automatically dim the screen in low-light conditions at night, thereby reducing power consumption. Therefore, it can reduce LED degradation and extend the lifespan of the DOOH LED display.
Applications for DOOH LED Displays
Commercial District
Commercial districts and shopping malls are the main applications for DOOH LED displays. These places need displays that can present sharp images and high brightness. Fortunately, DOOH LED displays can meet these needs.
DOOH LED screens not only stay clearly visible under strong light but can also operate stably around the clock. Compared to static billboards, DOOH LED screens deliver sharp visuals, which increases audience engagement. If you are looking for LED screens for commercial advertising, DOOH LED screens are an excellent choice.
Transport Hub
Transport hubs experience a very high volume of pedestrian traffic. They are not only transportation information centers but also places for commercial advertisements. DOOH LED screens are well-suited for transport hubs because their high brightness ensures clear visibility even when they are seen from a distance, helping commuters get the information they need. Meanwhile, good visuals can help your project gain more attention.
If your project requires centralized advertising across LED screens at multiple transportation hubs, DOOH LED screens can easily meet this need. These screens are equipped with built-in network communication modules, so you can remotely manage and centrally control large displays in different locations.
Sports & Events
Large-scale events and sporting competitions are the main applications for DOOH LED displays. On these occasions, the displays need to present a strong visual impact and an immersive event experience.
The advantages of DOOH LED displays are their ultra-high refresh rate and anti-glare screen, which ensure smooth playback and reduce glare. DOOH LED screens also support multi-screen splicing. That means they can be combined to form a super-large display or a circular display, providing viewers with a good visual experience.
The Differences Between DOOH and OOH Advertising
Forms of Advertising
Traditional outdoor advertising mainly uses paper posters, vinyl prints, or display boards. These advertisements are all static, and their content is unchanged. Therefore, there are very few ways to display OOH advertising, and information can only be transmitted via text or images.
DOOH advertising comes in a wide variety of forms. It supports video playback and allows multiple ads to be displayed in rotation on the same screen, increasing exposure for each ad. In addition, a single DOOH LED screen can be divided into many sections, and each of them can display different advertisements independently, thereby maximizing screen utilization.
Publishing Method
When changing the content of OOH advertising, posters need to be printed manually and installed on-site. This method not only requires a long replacement time but also makes it impossible to update the advertising content synchronously.
In contrast, DOOH LED advertising uses LED screens as a medium and can rotate advertising content. It also supports remote information publishing via the internet, and advertising content can be updated at any time, thus ensuring the currency of the information. In addition to real-time content updates, DOOH LED advertising also supports scheduled playback. Your customers just need to set the playback time in advance, and the system will automatically display the advertisements at the preset time.
User Engagement
Traditional outdoor advertising is a one-way communication model, where viewers are in a passive state of reception, can only watch the advertisements, and cannot interact with them. DOOH LED screens are different. It uses infrared sensing technology to interact with people and can switch advertisements according to user needs.
Installation Essentials for DOOH LED Displays
Installation Location
DOOH LED displays are mostly installed outdoors. Given the complex environmental conditions, locations with high visibility and clear sightlines should be prioritized to ensure many people can see the display. Besides, waterproof materials for DOOH LED displays must be chosen based on the specific outdoor environment, and areas prone to water accumulation should be avoided to ensure stable operation.
Structural Load
Before installing a DOOH LED screen, the load-bearing strength of the mounting wall or column must be tested. At the same time, the steel structure base should be reinforced to ensure it can bear the weight of the LED display and comply with the local wind resistance standards. Only by ensuring the stability of the LED screen base can the entire screen function properly, thereby extending its lifespan.
Electrical Condition
Before installing a DOOH LED screen, one detail that must be confirmed in advance is the electrical conditions at the installation site. It is necessary to confirm on-site whether the power supply voltage meets the screen’s operating requirements. What’s more, the display should be equipped with a dedicated power box and circuit to ensure power supply safety and reduce circuit failures.
FAQ
Where Are DOOH LED Displays Installed?
DOOH LED screens are mainly installed in open outdoor environments, especially in public areas with a wide field of vision. These areas have high foot traffic and high marketing value. Screens installed in these locations are mainly used to display commercial advertisements or publish important information.
What Structural Reinforcements Are Required to Install a DOOH LED Display on a Rooftop?
To reinforce the structure, a steel frame is needed to transfer the screen load to the main load-bearing frame. This helps to distribute force more evenly and improve stability. Since rooftops are often exposed to strong winds, diagonal braces and horizontal tie rods are added to make the structure more stable and prevent the DOOH LED screen from being blown over.
How to Remotely Update the Content of a DOOH LED Display?
After the DOOH LED display is connected to the control system via WiFi, you can update pictures and videos at any time by opening the management platform on your mobile phone or tablet.
What Is the Lifespan of a DOOH LED Display?
The lifespan of a DOOH LED screen is generally 5 to 8 years. However, with proper maintenance, the lifespan of an LED screen can extend up to 10 years. To extend the lifespan of the DOOH LED display, you should clean the cooling fans and remove dust regularly.
Do DOOH LED Displays Cause Light Pollution?
Whether a DOOH LED screen causes light pollution depends on how it is used. If you install the screen in the right spot, choose an anti-glare coating for the display, and adjust brightness based on ambient light, the DOOH LED display can reduce light pollution.
Final Thoughts
DOOH LED displays are becoming increasingly popular in the market, so it’s important to choose a suitable display for your project. Please feel free to contact us if you have any needs or questions. JINGYLED has the most experienced team. We can answer your technical questions free of charge and recommend the products best suited for your project.
